einat blum is a Creative Director based in New York

As the founder of True Colors Design in New York, Einat Blum has worked as a graphic artist with some of the most creative and driven people in the world. Her domestic and international clients consist of Fortune 500 Companies, non-profit foundations, and entertainment powerhouses. 

Einat has brought her creative insight to life for global marketing clients such as Coca Cola/Dasani, American Express, Unilever, Bath and Body Works, RCA Records, Simple Cosmetics, Crossroads Publications and Taro Pharmaceuticals. Her extensive portfolio includes: branding campaigns, trade shows, product positioning, music albums, book covers, posters and large format installations. Einat has an intuitive understanding of her client’s needs while possessing the ability to create unique, elegant designs that convey the essence of a company and a product all while working under tight deadlines and budget constraints. 

Consistently recognized for fresh and innovative ideas, Einat is also known for her large art installations as she channels her passion for social causes through bold graphic designs. This has led her to create high profile works that focus on hyper environmental and topical issues which are striking in their graphic execution. Einat’s most recent projects include a wall installation for the World Zionist Organization, an extensive exhibit for the Maritime Museum in Norwalk, a collaborator on an equal rights class project for the Andrew Goodman Foundation, an exhibit for the Piermont Historical Society, and a brand campaign for a political movement in Israel that is currently a work in progress. 

Einat, a graduate of the School of Visual Arts in NYC, was born in Israel, lives in New York and is currently a professor of Advertising Design at the Pratt Institute in NYC.